✅ What are Amazon FBA Product Research Tools?

Amazon FBA product research tools are various software or online platforms that help merchants select the right products. Product research is essential for Amazon FBA businesses to survive in the competitive market and run their business profitably.

It is mainly used for market analysis, competition monitoring, sales statistics analysis, and keyword trend checking.

🔹 Why is it necessary? (The importance of proper product research)

If you cannot select the right product in Amazon FBA, there is a possibility of major losses in the business. Therefore, analyzing the market using the right tools is the key to a profitable business.

📌 Why is a product research tool important?

✔️ Selecting the right product: You can determine which products are in high demand in the market.

✔️ Understanding market trends: You can understand which products are becoming popular or which products will increase in demand in the future.

✔️ Competitive analysis: You can find out how many sellers are selling similar products in the market.

✔️ Finding profitable products: You can identify the most profitable products by considering production costs and Amazon FBA fees.

✔️ Using the right keywords: Helps in SEO, so that your listing can easily rank in Amazon search.

🔹 Types:

1️⃣ Amazon's own free tools (First-Party Tools)

2️⃣ Third-Party Premium Tools (Third-Party Paid Tools)

✅ Best Free (Amazon First-Party) Tools: Detailed Guide

Researching the right products is the most important step to succeed in Amazon FBA business. It is possible to easily find profitable and less competitive products using Amazon's own free tools (First-Party Tools).

📌 Why are these tools important?

✅ Available for free.

✅ Provides accurate and reliable information using Amazon's own data.

✅ Useful for understanding Amazon's market needs and trends.



1️⃣ Amazon Best Sellers & Movers & Shakers (Free Best Trending Product Finder Tool)

📌 Function:

You can find the best-selling and fastest-growing products from the Amazon Best Sellers and Movers & Shakers lists.

✅ The Best Sellers list shows the best-selling products.

✅ The Movers & Shakers list shows the products that have increased their sales the most recently.

🛠 How to use? (Step-by-Step)

1️⃣ Go to Amazon's website and click on the “Best Sellers” page.

2️⃣ Select the category of your choice (e.g. Electronics, Home & Kitchen, Fashion, etc.).

3️⃣ Browse the Top 100 Best Seller products and monitor their prices, reviews and sales numbers.

4️⃣ Go to the Movers & Shakers tab and see which products are growing in sales the fastest.

5️⃣ Select profitable products with less competition, which are selling more but have fewer sellers.

🔹 Why is this important?

✔️ Find trending and profitable products.

✔️ Get the opportunity to enter new or less competitive markets.

✔️ Analyze directly using Amazon's real-time sales data.


2️⃣ Amazon Search Bar Auto-Suggestions (Free tool to find popular keywords)

📌 How it works:

When you type some keywords in the Amazon search bar, Amazon automatically shows popular keyword suggestions, which are being searched for the most.

✅ Helps in keyword research and generating product ideas.

✅ Helps in Amazon SEO (Search Engine Optimization).

✅ Helps in finding new trending products.


🛠 How to use? (Step-by-Step)

1️⃣ Go to the Amazon homepage.

2️⃣ Type a keyword of your choice in the search bar (for example: “wireless headphones”).

3️⃣ Note the suggestions that Amazon automatically gives.

4️⃣ Check which keywords are more popular and less competitive among the suggestions.

5️⃣ Research products using these keywords and analyze customer needs.


🔹 Why is this important?

✔️ Knows which keywords are being searched the most.

✔️ Helps with Amazon SEO listing optimization.

✔️ Helps find popular and trending products for free.


3️⃣ Amazon Brand Analytics (Free Data Tool for Brand Registered Sellers)

📌 What it does:

Brand Analytics is a powerful free tool for Amazon Brand Registered Sellers that provides data on customer search trends, click data, and conversion rates.

✅ Analyze customer search trends and popular keywords.

✅ Understand how popular a brand is.

✅ Determine the competitive landscape of the market.


🛠 How to use it? (Step-by-Step)

📌 Step 1: Log in to Amazon Seller Central

1️⃣ Log in to your Amazon Seller Central account.

2️⃣ Go to the Reports tab.

3️⃣ Click on the “Brand Analytics” option.


📌 Step 2: Analyze the Search Term Report

1️⃣ Select “Search Term Report”.

2️⃣ View the list of top searched keywords.

3️⃣ Target keywords that are searched a lot but have few sellers.


📌 Step 3: Check Customer Click Share and Conversion Share

1️⃣ Look at “Click Share” and “Conversion Share”.

2️⃣ Try to understand which brands are getting more clicks, and which brands are getting more conversions.

3️⃣ Optimize product listings using this information.

🔹 Why is this important?

✔️ It’s free to know what customers are searching for.

✔️ You can analyze your brand’s position compared to your competitors.

✔️ It’s free for Brand Registered Sellers only.


✅ Which free tool is best for you?

The best > free tools you need

Want to find best-selling products? > Amazon Best Sellers & Movers & Shakers

Want to find popular and trending keywords? > Amazon Search Bar Auto-Suggestions

Want to analyze customer search trends? > Amazon Brand Analytics


 ✅ Conclusion: Use Amazon's free tools to succeed!

Choosing the right products is the key to success in Amazon FBA business. Using Amazon's free (First-Party) tools, you can conduct free market analysis, monitor competition, and find trending products.

🚀 If you have a Brand Registered Seller account, use Amazon Brand Analytics.

🚀 Best Sellers & Movers & Shakers and Search Bar Auto-Suggestions are enough for beginners!

👉 Research the right products using free tools, make your business profitable! 🎯

✅ Best Third-Party Product Research Tools (Detailed Guide)

Using paid tools to research products for your Amazon FBA business allows for much more advanced analytics and in-depth market research. These third-party tools use Amazon’s API and other data sources to help you make informed decisions.

4️⃣ Helium 10 (Premium – For New and Experienced Sellers)

📌 What it does:

Helium 10 is an all-in-one FBA tool that helps you generate product ideas, keyword research, tracking, and competitor analysis.

🛠 How to use it? (Step-by-Step)

1️⃣ Black Box – Use it to find profitable products.

Filter profitable products by specific categories, price ranges, and sales volume.

2️⃣ Xray (Chrome Extension) – Analyze data from the Amazon website.

Check product sales, ratings, and monthly sales statistics right from within Amazon.

3️⃣ Cerebro – Find competitors’ keywords.

Analyze which keywords your competitors are driving the most traffic to.

💰 Price: $39 – $99/month

✅ Why use it?

✔️ Perfect for new and experienced sellers.

✔️ Best in product tracking, keyword research, and competition analysis.


5️⃣ Jungle Scout (Premium – Easy Tool for Beginners)

📌 Function:

Jungle Scout is an easy and effective product research tool especially for beginners.

🛠 How to use? (Step-by-Step)

1️⃣ Product Database – Analyze over 100 million products.

Filter products to find profitable products for the right business.

2️⃣ Opportunity Finder – Identify profitable products with less competition.

Analyze the product market to find categories where competition is still low.

💰 Price: $49 – $129/month

✅ Why use it?

✔️ Easy interface and user-friendly tools for beginners.

✔️ Makes it easy to select profitable products from Amazon’s vast database.


6️⃣ AMZScout (Premium – Budget Friendly Tool)

📌 What it does:

AMZScout is basically an Amazon product research and keyword analysis tool that is popular with new and mid-level sellers.

🛠 How to use it? (Step-by-Step)

1️⃣ Pro Extension (Chrome Plugin) – Analyze products directly from Amazon’s website.

Go to Amazon and see sales data, competition, monthly sales statistics for any product.

2️⃣ Keyword Tracker – Track keyword performance.

Helps you understand which keywords are more popular and less competitive.

💰 Price: $29 – $99/month

✅ Why use it?

✔️ Almost the same features are available at a lower price than Helium 10.

✔️ You can analyze Amazon pages directly from the Chrome Extension.


7️⃣ Keepa (Free & Paid – Price Tracking & Sales History Analysis Tool)

📌 What it does:

Keepa tracks Amazon’s price and analyzes sales history.

🛠 How to use it? (Step-by-Step)

1️⃣ Price History Graph – Analyze the past and current price of a product.

Amazon displays a Keepa Graph on the product page that shows the past price fluctuations of the product.

2️⃣ Price Drop Alerts – Get notified when the price drops.

Amazon will send you alerts when the price of a product drops.

💰 Price: Free plan + Premium $19/month

✅ Why use it?

✔️ Easy to find discounted products on Amazon.

✔️ Can analyze product price fluctuations.

✅ Which tool is best for you?

📌 Need a free tool?

Amazon Best Sellers & Movers & Shakers

Amazon Search Bar Suggestions

Keepa (Free version)

📌 Easy tool for beginners?

Jungle Scout (Direct product filtering support)

AMZScout (Easy analysis via Chrome Extension)

📌 Advanced analysis tool for professionals?

Helium 10 (Advanced product research and keyword tracking)

Viral Launch (Deep market analysis and competition comparison)

📌 Budget-friendly option?

Keepa (Free and Paid)

AMZScout (Affordable plans and Chrome Extension features)

✅ Conclusion: Which tool to use?

To be successful in Amazon FBA business, it is important to do the right product research. If you have a low budget, use Keepa and AMZScout. Jungle Scout is the best option for beginners and Helium 10 is the best tool for professionals.

📌 For beginners: Jungle Scout

📌 Budget friendly: AMZScout and Keepa

📌 Advanced analytics: Helium 10

👉 Make your FBA business profitable by using the right tools! 🚀

🚀 Start now - move on the path to success!

Your success story can start being written today! You may be thinking now:

“Can I succeed in this business?”

“Can I find the right product?”

“There is so much competition in the market! Is there an opportunity for me?”

🔹 Yes, there is an opportunity! You can succeed!

👉 Those who are already successful were also new once! All you need is the right knowledge, perseverance and effective tools. If you follow the right method, you can get financial freedom from Amazon FBA!

💡 Still waiting? Or go ahead and build your future?

🔥 Why start today?

✅ Using the right tools will save you time on research.

✅ You can enter the competitive market intelligently.

✅ You can sell profitable products on Amazon FBA from the first month.

👉 Make your dream a reality! Research the right products, make smart decisions and secure your future with Amazon FBA business!